Beats By Dre and Monster , an electronic company that partnered with Celebrity producer/rapper Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine are parting ways.
According to Business Week, “Its products captured 53 percent of the $1 billion annual headphone market last year, according to researcher NPD Group. Now the partnership is coming to an end. Beats has opted not to renew its five-year contract with Monster when it ends late this year“.
After the split, Beats will retain the rights to the bass-thumping sound technology, the prominent circular design, and the brand.